GAME Plan Update

As I begin to work through my GAME plan, I decided to focus on Indicator 4 specifically this week.  I went through several of the resources I found, and began thinking of what our school has in place for students to guide them in their internet usage.  Sadly, my school is lacking in this department.  My principal showed me our parent permission slip, and I realized it's just a modified form of a "Can we take your child's picture?" form for use on the website.  Further digging, and I can't find any documents that do more than tell our kids it's against the rules to steal or break the technology (although somewhere there's a Facebook addition that allows kids to be punished at school for inappropriate behavior on Facebook at home).  Personally, I was shocked that in all the paperwork that goes home to be signed at the beginning of the year there isn't a student or parent contract outlining how to behave online as a Digital Citizen.  My principal and I are looking into changing this and I have a great starting point!:
Kid's Pledge
Parents' Pledge

I could use help in coming up with ways to promote digital etiquette to other teachers in my school.  I certainly don't want to add more to their plates, but I feel it's important for students to learn to be digital citizens from their teachers.  What ways can I encourage our faculty to make an effort, and what could I do to get my kids excited about it?